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SIR Fruit story


South African juice company, Sir Fruit, is dedicated to serving ‘People, Planet and Prosperity’ - and to show how serious they are to their commitment to the Planet they have implemented a number of initiatives to ensure the production of an energy efficient, sustainable and low carbon product.



Assisting them in this journey is the National Cleaner Production Centre South Africa (NCPC-SA). The Soweto-based fruit juice plant signed up to participate in the national programme in (2016??) and are a recipient of support to upgrade their heating and cooling equipment.  


“The Soweto-based fruit juice plant has identified appropriate technology that will not only use less energy to cool their product but will replace an efficient geyser as the technology also cools and heats water,” explains Mashudu Madzivhandila, National Cleaner Production Centre South Africa (NCPC-SA), Project Manager.


“With the support of the programme, Sir Fruit has assessed their current technology and identified more environmentally sustainable technologies that will result in them using far less energy to cool their product and heat water,” explains NCPC-SA project manager, Mashudu Madzivhandila.   


The Sir Fruit technology upgrade will reduce the plant energy consumption by an estimated 40%. 


This was made possible through a clean technology project funded by the government of Japan, who invested $1.7mil US dollars from 2014 to 2018 in the Low Carbon and Climate Resilient (LCCR) Industrial Development in Africa project in partnership with the United Nations Development Organization (UNIDO). 


The project aimed to “apply Resource Efficient and Cleaner Production (RECP) practices to address associated risks from climate change in vulnerable industries by introducing appropriate mitigation and adaptation technologies as well as approaching governments to adopt relevant national policies and strategies to support climate vulnerable industry. RECP techniques are an improvement process that can be utilized to identify the technology intervention for mitigation and adaptation,” according to the UNIDO. 


The Sir Fruit team is motivated by the boost to their sustainability efforts. 


“As a business we are on a sustainability journey with the focus being on ‘reinvesting and doing better.’ Even though the LCCR Industrial Development Project focused on the implementation of new technology and not on optimisation, we are now focusing on optimising the existing production process in order to save even more, and make a positive impact on the environment,” says Andreas Janse van Rensburg, Production Manager.


Sir Fruit is not only taking the necessary steps to produce energy efficient fruit juice but ensure their product is bottle is made up of 50% recycled plastic and have started installing solar panels to reduce the plants energy consumption even further. 

The LCCR project was implemented by UNIDO internationally and the NCPC-SA locally. Madzivhandila adds that the LCCR was also implemented in Kenya, Senegal and Egypt.  To view the full project report, please click here.